Home Forbes women A tireless Cher, 78, provides music for the most anticipated Victoria’s Secret fashion show

A tireless Cher, 78, provides music for the most anticipated Victoria’s Secret fashion show

Victoria's Secret reinvents the catwalk with a show that brings together the most iconic supermodels and celebrates diversity, all to the rhythm of the tireless 78-year-old Cher.

by forbes

The fashion world witnessed an unprecedented event at the latest Victoria’s Secret fashion show. Featuring iconic supermodels such as Kate Moss, Adriana Lima and Carla Bruni, the catwalk was filled with elegance and expertise. But what really made the difference was the inclusion of models of various sizes, ages and ethnicities, thus breaking with traditional stereotypes and celebrating diversity at its finest.

NEW YORK – OCTOBER 15: Kate Moss walks the runway for the 2024 Victoria’s Secret Fashion Show. (Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)

Cher’s stellar performance was the final touch that took the show to another level. At 78 years old, the artist demonstrated that talent and energy are ageless, performing some of her most iconic hits and captivating everyone present. Her presence not only brought glamour to the event, but also reinforced the message of empowerment and authenticity that the brand seeks to convey in this new stage.

This show represents a turning point for Victoria’s Secret, which has been able to adapt to current market demands and the expectations of a society that is clamoring for greater inclusion and representation. The commitment to diversity has not only been applauded by critics and fans, but is also emerging as a strategy that could revitalize the firm’s business figures.

NEW YORK – OCTOBER 15: Ashley Graham walks the runway at the 2024 Victoria’s Secret Fashion Show. Photo by Kevin Mazur/Getty Images for Victoria’s Secret)

Although official figures have not yet been released, the annual Victoria’s Secret Fashion Show is estimated to generate around $500 million in revenue, including sales, advertising deals and broadcast rights. With the combination of legendary figures such as Cher and a renewed focus on diversity, the economic and cultural impact of this edition is expected to be even more significant, consolidating its position as a benchmark in the fashion industry.

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