Home Leadership Ryan Reynolds relies on Morgan Stanley to take his advertising platform public

Ryan Reynolds relies on Morgan Stanley to take his advertising platform public

MNTN, the television advertising platform of which the actor is creative director, intends to go public in early 2025 and after several conversations, it seems that it would be with the help of Morgan Stanley's.

by forbes

With a net worth of $350 million , Ryan Reynolds (Vancouver, Canada, 47 years old) is not only a renowned actor and filmmaker from the Hollywood Hills, but he is also a successful businessman with a good nose for business. His latest feat, after pulling off one of the box office hits of the year with Deadpool and Wolverine alongside Hugh Jackman, has been the more than certain alliance with MNTN , the television advertising platform of which he himself is creative director, and the financial multinational Morgan Stanley’s to work on an initial offer.

The company of Gossip Girl actress Blake Lively ‘s husband is considering going public in early 2025 , and if it does go public, it’s likely to be with the help of this American investment bank and brokerage. Although a representative from Morgan Stanley Investment Management has declined to comment on the matter, deliberations are ongoing, as are the details of the offer, the specification of the timeline, and some possible additions of other banks to the lineup.

Before MNTN came along, Reynolds and her partner and digital content guru George Dewey launched Maximum Effort, a film production and marketing agency that has brought projects to celebrities including Celine Dion, David Beckham, and even her co-star Hugh Jackman . It was in 2021 that MNTN, the world’s first and only connected TV advertising platform optimized for direct response marketing objectives, acquired the company and segmented its paths and objectives, keeping Ryan and George as founders and masterminds behind the project.

Thanks to its MNTN Performance TV platform , which offers a suite of targeting, measurement and automated optimization technologies, the company raised $119 million in a single Series D funding round in 2021 co-led by funds and accounts managed by BlackRock Inc. and Fidelity Management & Research Co. that together invested about $110 million, according to a statement.

A heritage dominated by investments and more business

Actor, film producer, screenwriter, businessman and also investor. Yes, comedy is not the only thing that makes his portfolio laugh out loud, but also investments. In 2023, he pocketed nearly  €277 million from the sale of the operator Mint Mobile to the giant T-Mobile,  of which the actor owned 25%, which doubled his wealth with just one investment. This does not end here, in this same year Reynolds added another business to his empire by investing in 1Password , a password management software valued at €6.8 billion . In addition, in 2020, after the purchase for $610 million of his liquor company  Aviation American Gin by the British company  Diageo  — dedicated to the manufacture and distribution of alcoholic beverages — his pockets were filled with even more free drinks and more money.

Part of his fortune also lies in sports. His acquisition of the Welsh football team Wrexham for  €2.3 million also paid off, as he put some of his money into Wealthsimple, a Toronto-based wealth management service currently valued at  €5 billion  and which also includes figures such as Drake and Michael J. Fox.

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