Home Forbes women Why Ivanka Trump’s fortune is worth less than you think (despite having a billionaire husband)

Why Ivanka Trump’s fortune is worth less than you think (despite having a billionaire husband)

Ivanka Trump built a brand based on success and elegance, targeting professional women. Her father's politics turned everything upside down.

by forbes

Where is Ivanka Trump? Donald Trump’s most famous daughter, she became a staunch supporter of his, introducing him at the 2016 and 2020 Republican conventions and even closing her businesses and leaving the Trump Organization to become a loyal White House adviser. Then she lost the 2020 election. Afterward, Ivanka and her family retreated to Miami, buying a $30 million home on Indian Creek Island, an artificial barrier island where her neighbors include Jeff Bezos and Tom Brady. “I am choosing to put my young children first,” she said in a 2022 statement on the night her father announced his 2024 candidacy.

These days, if her Instagram is anything to go by, her mind is far from Washington, D.C.: Posts abound about family birthday celebrations, fitness, and outdoor adventures like surfing, skiing, and motorcycle racing, plus photos from trips to places like Egypt and Paris. In March, she traveled to India to attend the wedding of Anant Ambani, the son of the country’s richest person . In October, she took her 13-year-old daughter to see Taylor Swift , who has endorsed Kamala Harris . Though she testified at her father’s fraud trial in New York last November, she emerged unscathed, despite her father and siblings being fined hundreds of millions.

The 43-year-old can afford to step away from the family business, both real estate and politics, though she is not as rich as one might expect. Ivanka’s clothing, jewelry, footwear and real estate ventures have amassed a fortune that Forbes now estimates at $50 million, less than 1 percent of her father’s net worth. Her husband — heir to a different real estate dynasty that has been more proactive in giving stakes to members of younger generations — is also far richer, worth nearly $1 billion .

That leaves the eldest Trump daughter in a bit of an unexpected place, surrounded by men of great wealth, without much of her own — not the path many probably imagined for her. Ivanka studied at the University of Pennsylvania’s Wharton Business School. She graduated in 2004, 36 years after her father and four years after her brother. Trump rewarded her with a nearly interest-free $1.5 million loan , which she used to buy a 1,550-square-foot home in the Trump Park Avenue building; Forbes estimates the place is worth about $2.9 million today.

She joined the Trump Organization in 2005 and went on to run multiple expansions of the real estate empire, including the Washington, D.C., hotel and the Doral resort in Miami. Ivanka didn’t live in that first apartment for long, though: She and Kushner — whom she married in 2009 — moved into a Trump-owned penthouse in the same building around 2011, renting the first apartment for $10,000 a month. Trump made a deal with her for her new digs: She and Kushner also paid $10,000 a month to live there, which meant she got a virtually free upgrade to a much nicer place. She never bought the new apartment, and Trump eventually sold it to a woman with alleged ties to Chinese intelligence , apparently shuffling Ivanka and Jared into a different, even larger penthouse in the building, where they paid the same $10,000 a month.

Her position at the Trump Organization paid her about $2 million a year, according to her later federal filings. But Ivanka aspired to more. In 2009, she wrote a book, “The Trump Card,” that sold about 26,000 copies, according to Circana BookScan, but earned her at least $2 million in advances and royalties, according to a document released in her father’s fraud trial. She then launched several side businesses that earned her millions more: Ivanka Trump-branded jewelry, handbags, shoes, work clothes and athletic wear. They sold well, and she took a cut of all sales: 6.5 percent of Marc Fisher shoes, 8 percent of Mondani handbags, 36 percent of net income plus an annual consulting fee of $300,000 for Madison Avenue jewelry, according to the document. Forbes estimates that her lucrative 2013 deal with G-III earned her about $16 million between then and 2018 (on total sales of more than $200 million), and that she earned more than $11 million from her other businesses between 2009 and 2016.

Ultimately, it was politics that stalled her income. When Donald Trump became president in 2017, Ivanka became a senior adviser, forgoing her salary. Plus, her government work was unpaid. Still, some money came in: She received a year’s severance pay from the Trump Organization, for example. She also owned shares in several smaller Trump companies, including a luxury real estate agency and an online merchandise store, and converted her performance-based income into fixed payments — about $1.5 million annually.

But her moneymaking activities came to a standstill. At first, she kept much of her mini-empire running, but as her father polarized the country, sales of her branded products plummeted. Nordstrom, for example, stopped selling her clothes within weeks of her father taking office, and stood by its decision despite outrage from the president. With watchdog groups raising ethical questions and revenue from her businesses plummeting, Ivanka shuttered the entire operation in 2018, citing a desire to focus on her political work. The financial repercussions weren’t limited to her brand deals, either. Her second book, “Women Who Work,” came out in 2017 and has sold about 35,000 copies, according to Circana BookScan. Though she received more than $1 million in advances for it, according to financial disclosures she filed as a government employee, she donated some of the profits to charity “in light of government ethics standards,” she told CNN at the time.

One thing did give her bank account a boost, but only after she left office: When the family sold the Washington hotel for $375 million in 2022 — far more than analysts believed it was worth — she and her siblings took a cut of the profits, about $4 million each. A New York judge later clawed back those profits from Eric and Donald Trump Jr. Ivanka, by contrast, got away with it; an appeals court dismissed the lawsuit against her, individually, in 2023 because it was not time-barred.

Despite all these changes, Ivanka appears to have maintained a sizable cash cushion. Forbes estimates her cash and investments are currently more than $40 million, after accounting for taxes and expenses.

That’s not all she has. According to a review of the couple’s public documents and voter registration records, in 2021, she and Jared purchased an 8,500-square-foot mansion on Indian Creek Island, Florida, for $24 million through two LLCs, borrowing $15 million to do so. Their neighbors in the exclusive tropical locale, dubbed the “billionaires’ bunker ,” include Bezos and Brady, as well as investor Carl Icahn, art collector and car dealer Norman Braman, and the emir of Qatar, Sheikh Tamim bin Hamad Al Thani. Public records also show the couple remodeled the home in 2022 and 2023, including changing the “main pool configuration” and putting in a new sewer line. After debt, Forbes estimates Ivanka’s share of the home is worth about $7.5 million today.

Though her path to riches has differed in key ways from that of her siblings — Donald Trump Jr. ( estimated net worth: about $50 million ) has leaned heavily on the new family business of politics to grow his fortune in recent years, and Eric Trump ( estimated net worth: about $40 million ) has focused on the old family business of real estate — their combined net worth of about $50 million puts her in the same ballpark. But there’s one other thing they all have in common: So far, while the checks have been flowing, they’ve received little in the way of assets from their wealthy father, whose own fortune was estimated this week at nearly $6 billion.

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