While last year was all about chatbots and image generators, this year it’s generative AI tools that help us create and edit videos. They’re not (yet) as sophisticated as image generators, so don’t think you can just type «make a new Star Wars movie» and it’ll create a blockbuster for you.
Instead, they automate many of the tasks associated with video editing, such as cutting frames for insertion, rearranging scenes, adding audio effects, creating captions, and adding avatars, graphics, or animations. However, these generators are becoming more powerful and versatile by the day, so who knows what they’ll be capable of soon?
Whether you’re looking to speed up your corporate training video creation process or become the next Stanley Kubrick, here’s a list of the best generative AI platforms for video creation and editing today.
Synthesia
Synthesia is a generative AI video tool that is particularly useful for creating digital avatars with realistic voice and animation. It is used by businesses to generate training materials, as well as by marketers for promotional and advertising content, and would also be a great choice for educational videos.
The avatars he creates can speak in multiple languages and with different accents, with convincingly human gestures and facial expressions. This means it’s easy to create content and then quickly localize it for different markets, products and services. It’s relatively easy to use – you just type in the script and hear it spoken. Like many of the tools here, Synthesia offers a free account with access to many of the core features, meaning you can easily find out if it’s right for you before spending any money.
Descript
Descript is something of a revolutionary player in the generative video market as it is a startup of one of Groupon’s co-founders. Gaining a reputation as a powerful tool for social media content creators and TikTok kids, it has hit the marketing sweet spot, but is also used by a wide range of corporate and educational organizations.
Descript users start with a script and then build their video from it. You simply bring in footage that can be manipulated and enhanced using artificial intelligence, as well as sound that can be imported or generated from text imitating the user’s voice. You can then edit and rearrange the timeline by simply cutting and moving the text.
Descript stands out from other AI video editing tools – especially those available for free online – with its ease of use and feature set. Everything is set up so that anyone can quickly start creating and editing videos. Convenient features such as eye contact correction and studio-quality “one-click” sound are a sign that the team is committed to adding valuable innovations as the tool evolves.
Adobe Premiere Pro with Sensei
Another example of an industry-standard tool that has been transformed with generative artificial intelligence for the modern age. Adobe Premiere Pro has long been a video editing tool of choice for professionals and enthusiasts, and now it has a host of new features powered by Adobe’s Sensei generative artificial intelligence platform.
Functions such as transcription, inserting and rearranging scenes, color and audio correction, such as remixing music to match the timing of visuals, can now be streamlined and automated using natural language. It also has a text-to-speech feature that simplifies the process of creating subtitles and transcriptions. This reduces the time creators have to spend on manual tasks, allowing them to focus on the more creative elements of their work. Adobe is all about generative artificial intelligence and adding tools and capabilities across its Creative Cloud suite, and video production is just one of the areas it’s leading today.
Pictorial
Pictory aims to automate the process of turning scripts and blogs into videos with minimal user effort. The tool is great for those who want to create quick, short videos for marketing or just for fun. It can also be used by educators and online course creators to create live learning materials.
One of the tasks it specializes in is automatically creating highlights showing the most important, exciting or interesting moments from longer videos. It then makes it easy to quickly repurpose them as trailers or clips on social media to attract more viewers.
Generative AI is clearly going to make a big breakthrough in the world of marketing, and there are many tools designed to meet the needs of marketers. User-friendliness is a key feature of this platform, which focuses on making it easy to create the kind of videos that millions of businesses around the world need every day.
Runway
Runaway differs from the other platforms I’ve listed here because, to some extent, it offers direct generative AI for converting text to video. This means that you can type «The sun rises over the beach at sunset» and it will create a completely synthetic video. Alternatively, you can upload an image and bring it to life.
The results aren’t perfect, but they’re impressive nonetheless, and it’s mind-boggling to think what this technology might be capable of in the not-too-distant future. As with ChatGPT and any other generative AI tool with language input, results can be greatly improved if you spend some time learning about the best ways to communicate what you want it to do.
Other great AI tools for video generation
Apart from the five tools listed above, there are many others that are rapidly developing in the field of generative AI video creation, the most notable of which are listed below for their innovative contributions and capabilities.
Colossyan: Generate synthetic content tailored to workplace learning.
Deepbrain : Generation of virtual avatars and artificial intelligence synthetic media designed for enterprise and business users.
Designs.AI : Generate graphics, videos, logos and other design assets.
Elai: A video generation tool aimed at designing training videos.
Filmora 13 : A full-featured AI-powered video editing suite with a chatbot co-pilot to help you.
Flexclip: Offers a good set of templates and resources that make it easy to get started with AI video.
Fliki: Convert text to realistic speech and videos; create videos in minutes.
Heygen: Create talking photos and other cool video tricks with artificial intelligence.
Invideo: Create videos using a simple interface and pre-made templates.
Lumen5: A web-based tool that turns text into interesting videos, as well as artificial intelligence «talking heads».
OpusClip: Automatically transforms long videos into short, impressive fast-spreading clips.
Peech: Create branded videos from your existing content library for podcasts, webinars or social media.
Synthesys: Generate professional AI-powered avatars and voice actors.
Timebolt: Make videos more exciting by removing silence, quickly cutting scenes, and speeding up action when it’s slow.
Veed.io: Enhance video content by adding automatic captions and subtitles, cleaning up audio issues, and editing with artificial intelligence.
Visla : Create professional videos with AI features such as automated script generation, natural language voiceover, and collaboration functionality.
As we journey through the landscape of generative artificial intelligence and its impact on video creation, it’s clear that the tools we’ve explored are just the tip of the iceberg. The many emerging tools rapidly developing in this space promise to further revolutionize the way we create, edit and present video content. The potential of generative artificial intelligence in video creation is enormous, and as these tools become more sophisticated and accessible, we stand on the threshold of a new era in storytelling and content creation.
