Samsung is looking to generative artificial intelligence in an effort to gain a firm footing on the AI turf where the tech giants are waging a fierce battle. The company has announced that it will integrate generative AI into the Bixby assistant to increase interest in its devices, Samsung told CNBC.
KEY FACTS
- Samsung’s Bixby is used in all of the company’s devices, from smartphones and smartwatches to home appliances. The software offers a number of features, including real-time translations and restaurant recommendations. So far, the assistant has been mostly limited and lacked the features of ChatGPT, for example.
- In the future, Bixby will be equipped with generative artificial intelligence and is expected to become «smarter in the future». According to the company, this will allow for a more natural conversation.
- It’s not clear what the timelines are for all of this. However, the company states that it is working «hard».
KEY STORY
Voice assistants are notoriously not «talkative enough» and rely on users asking questions for them to answer. Since the advent of OpenAI’s ChatGPT and its competitors, the technology has been further refined. Currently, the big battle is in the field of generative artificial intelligence, which can also perform more complex tasks.
While everyone expects Apple to show how it plans to integrate generative artificial intelligence into its devices at its annual developer conference in June, it looks like other companies like Samsung are trying their best to keep up with the trends.
Samsung launched the Bixby assistant for the first time in 2017 with the Galaxy S8 smartphone.
BIG NUMBER
281.15 billion dollars. That’s how much Samsung is estimated to be by 2023. Last year, the company shipped around 226.6 million smartphones worldwide and accounted for 19.4% of all smartphone shipments in the world.
