An unexpected agreement may be reached in the tech industry. True, it would not be the first time that Apple and Google would shake hands.
What happened? According to Bloomberg , Apple is negotiating with one of its biggest rivals, the owner of the Android operating system, Google, to integrate Google’s artificial intelligence, Gemini, into iPhones. According to the newspaper, Apple has also negotiated with the star of artificial intelligence, OpenAI, with a similar goal. None of the three mentioned parties responded to Bloomberg’s questions.
Why is this important? Apple has so far been spectacularly out of the race for generative AI tools. In its next mobile operating system, iOS 18, several new functions are expected that will be based on Apple’s in-house developed AI models, but according to Bloomberg, it is looking for an external partner for the text and image generator and other similar AI functions. corporate giant. Tim Cook, the CEO of Apple, said last month that the company is preparing for «significant» investments in this area, and that they will definitely reveal their plans this year.
Context. This is not the first agreement between Apple and Google. Google is the default search engine for Apple’s Safari browser, The New York Times previously revealed the deal, based on which Google can pay 18 billion dollars a year. According to the United States, Google is thus stifling free competition, an antitrust investigation has been launched against the tech giant, but no verdict has yet been reached in the case.
What’s next? The paper knows that no agreement has yet been reached between Apple and Google, and no announcement in this matter is expected until Apple’s developer conference in June.
