New generations and talent retention require Human Resources departments to rethink their strategies so that end-of-year gifts are meaningful for their employees.
In the case of Pani , it began to grow in the corporate segment with the pandemic. «Our e-commerce literally exploded in front of companies that wanted, in such a challenging and uncertain context, to send their teams gifts that reward them or help them cope with the beginnings of remote work, in the face of an isolation that seemed to have no end,» says Lucila Bassi , Managing Director of the company. Thus, year after year, they grew and, as the end of the year approaches, Pani’s classic dulce de leche sweet bread became one of the favorites.
Over the past 4 years, the company has gained a portfolio of 10,000 corporate clients through new proposals and tailor-made orders for companies.»Today many people are looking for us for what we call ‘Panidad’, our flagship campaign for the holidays», Bassi points out. The company has designed various kits, from individual Panidulce in a box with an exclusive design to more complete options. In them, along with the classic sweet bread, you will find cookies, nougat, sugared almonds, puddings and a sparkling wine to accompany the occasion. «We are always innovating and looking to create attractive proposals for companies. In fact, we launched a savoury box proposal to satisfy all tastes,» says Bassi.
One of Pani’s distinguishing features — its leader points out — is the presentation of products with exclusive design and packaging and the possibility of creating proposals tailored to the clients’ needs.»We have different products and combinations to suit the needs of each company», she adds.
Bassi says that this year, companies brought forward their end-of-year gifts, with the benefits that come with being able to freeze prices as soon as possible. In fact, in September, through the pre-sale of ‘ Panidad ‘, the company doubled corporate sales compared to August and exceeded sales targets by 40%. «We prepared for these months of work, because being very artisanal products made with top quality raw materials, they do not have preservatives,» says the executive of the company that has its own production center in the José León Suárez Industrial Park and a distribution center in Villa Crespo (CABA).
Pani provides personalized attention and, as a specialist in hospitality, ensures that everything in the process goes well, from the moment an order is placed, through the assembly of each experience, to delivery with its own logistics.»Over the years we have grown very organically, by word of mouth, and although there is more competition today than four years ago, customers are choosing us again to accompany them at this time.», she concludes.
